ASHLEY     COHEN

HEY THERE!       I'M ASHLEY.

I’m an NYC-based brand marketing professional with a great passion for brand development and creative storytelling. Over the last 6+ years, I've worked at the intersection of media, marketing, and partnerships, developing 150+ strategic collaborations with top brands and creators, building creative programs for Nike, and leading company-wide marketing initiatives that connect audiences in authentic ways.

A LITTLE MORE ABOUT ME—

Storytelling is at the core of literally everything I do — both personally and professionally. And I'm honestly not sure whether to credit that to being the oldest of four very talkative sisters or being a former Reading Rainbow Young Writers winner. (Subtle brag, I know.)What started as an obsession at an early age with taking a #2 pencil to paper and forming short stories around every single thought that came to mind, has very quickly transformed over the years into a great passion for creating and amplifying brand narratives through a variety of digital and IRL mediums.Over the last 6+ years, I've worked with brands on the small business, global, and everything-in-between level to not only define what they stand for through written word, but bring their big picture vision to life through a deep creative lens.

I'M YOUR GIRL FOR ALL THINGS:
✔ Brand Development & Strategy
✔ Partnership Activation & Relationship Building
✔ Creative Direction & Campaign Development
✔ Integrated Marketing & Communications

BRANDS I'VE WORKED WITH—

LET'S BUILD SOMETHING COOL—

SHOOT ME A NOTE AT THESHORTGIRLASH@GMAIL.COM TO START THE CONVO.

ASHLEY     COHEN                                                                                                                                 HOME       NEXT CASE STUDY >>

NIKE

Recognizing a gap in how women athletes leverage their marketing channels, Nike sought to enhance support for its women athletes both digitally on social media and IRL.I developed and executed a pilot program for six USWNT players, focused on scaling their marketing value through personalized social media strategies, including game day videos and 2023 World Cup roster announcements.For World Cup athletes, I partnered with Nike executives to creative direct and coordinate custom cleat delivery experiences, designed for authenticity and social media replication. These efforts collectively garnered over 1M views, successfully amplifying Nike’s commitment as a brand to empower women athletes.

3M+ TOTAL VIEWS // 300K TOTAL LIKES

ASHLEY     COHEN                                                                                                                                 HOME       NEXT CASE STUDY >>

VERSUS

Versus was a digital learning app founded by the current manager of the St. Louis Cardinals. Think MasterClass meets the world of professional athletes.I developed comprehensive brand messaging guidelines to highlight the platform’s unique educational value and ultimately leverage the credibility of its roster of elite athletes.Building off this approach that instilled trust and excitement among users, I created social, digital, and partnership strategies to engage our audience where they were most active online, fostering authentic connections and meaningful engagement.

2M+ USERS REACHED // 200% BOOST IN WEBSITE TRAFFIC

ASHLEY     COHEN                                                                                                                                 HOME       NEXT CASE STUDY >>

THE FAN PROJECT

The Fan Project was created to drive equity, affordability, and inclusivity across women’s sports properties by proving their financial potential to investors. Using social media data from passionate women’s sports fans, we produced a groundbreaking report that built an undeniable case for greater investment in the space.To raise awareness for the bold initiative, I led integrated marketing efforts, partnering with major brands including the WNBA, WWE, NWSL, and WTA to strategically amplify our message through their platforms. I developed engaging social and email campaigns for partners, rallying our target audience around a shared mission and inspiring them to contribute their social media data.This collective effort turned The Fan Project into a movement, paving the way for a brighter future in women’s sports.

250% BOOST IN BRAND AWARENESS // 3M DATA POINTS COLLECTED

ASHLEY     COHEN                                                                                                                                 HOME       NEXT CASE STUDY >>

NCAA NAME, IMAGE, & LIKENESS

When NIL legislation passed in 2021, allowing college athletes to profit off their name, image, and likeness for the first time, I became one of the first in the country to help these athletes secure brand marketing deals.I managed over 500 relationships with brands, sports agents, and athletes, acting as the bridge to ensure seamless communication and creative execution across all brand partnerships.Working with athletes from HBCUs and top conferences including the SEC, ACC, Big Ten, and Pac-12, I used real-time social media analytics to track audience sentiment and engagement, making strategic adjustments to amplify performance, foster authentic connections, and create campaigns that felt both genuine and impactful.

150+ PARTNERSHIP ACTIVATIONS EXECUTED // 175% BOOST IN BRAND AWARENESS